Consumer Protection
"What consumer protection laws affect B2B businesses selling to consumers in Turkey?"
Quick Answer
Consumer Protection Law provides mandatory warranties, withdrawal rights for distance sales, and advertising restrictions. Businesses, including B2B companies, must comply with consumer protection rules when they sell goods or services directly to consumers in Turkey.
Consumer Protection Framework (Law No. 6502)
Consumer protection in Turkey is primarily governed by the Law on the Protection of Consumers No. 6502, which applies to transactions between businesses and consumers acting for non-commercial purposes.
Key Points to Remember
- Distance and off-premises sales are subject to mandatory pre-contract information duties and a general 14-day withdrawal right, subject to statutory exceptions.
- Consumers have statutory remedies in case of defective goods or services, including repair, replacement, price reduction, or termination.
- Advertising and commercial practices must not be misleading and are supervised by the Advertising Board.
- Consumer disputes may be brought before Consumer Arbitration Committees or Consumer Courts, depending on statutory thresholds.
Business Implementation
If a B2B company sells goods or services directly to consumers in Turkey, consumer protection rules become mandatory. Contract terms, return and refund policies, warranty practices, and marketing materials must comply with Law No. 6502 and related secondary legislation. These rules cannot be waived by contract.
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